“All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.”
Not just thinking about how something on this page looks but also about how it works, always thinking how form follows function. As it doesn’t matter how pretty a thing looks, if it doesn’t actually work how is it successful? [or in fact do what you want it to with that feature?] Therefore the design has probably got some kinks in it that need to be re-worked for success. And so it is really important to critique your work and see how you can improve. If you can’t be un-biased than ask a friend, if they can’t either than a work colleague. I feel I am one of those people who find it hard to critique my work and sometimes find myself simply skipping over this step. And so I feel this is something I should work on and develop within the future.
Always remember how your first idea may not necessarily be your best idea and to get out of repetition and ruts one can force yourself to do something different each time. This is something I like the idea of, challenging ones self and trying to make something new and completely different each project to create something that is really unique.
The Design Structure I believe is the greatest part I learned within this conference speech: Starting with The Intension, understanding what you want from the piece, in my case this would likely be one of my feature images to tell the audience about the post, what it entails and to hopefully catch their eye in the first place. You then choose The Base such as an image or colour and you should try to keep to a theme. In my case I tend to stick to large images used within my feature images, to catch the readers attention and illustrate more of the story than necessarily just telling them in words what it is. Next would be The Colours, trying to once again create this brand design. And so in my case I use blue tones as my blog branding [which I have discovered thanks to this talk] And finally The Text, investing in perhaps a font for your use. In my case however I decided upon the ‘Amatic SC’ as this is the most like my hand writing for my business cards and link into my brand a lot for myself I feel.
Charli was overall amazing for bringing the design world down to us as it were, making us amateur designers [or at the very least not doing web design for a living I imagine] feel more at ease with the design elements of our own Blog. She was also wonderful for going through the more ‘nitty gritty’ areas of web design with some basic coding tips and tricks to use, also recommending some great websites to check out for free design elements [such as Canva for design and Unsplash or Death to Stock for images]. And so if you get a chance to ever see a talk from Charli Marie Prangley or want to build on your designs skills definitely go see this woman!